Learn How to Inspire Sales and Management Staff at University Forum

This year at University Forum, popular motorsports anchor Rick Benjamin and Tom Easton, AAP, a senior partner with Essential Action Design Group, will use lessons from racing to show you how to inspire managers and sales people to do their best. The University of the Aftermarket’s annual University Forum can help you stay competitive, and keep pace with our ever-changing market. The event takes place on Sunday, Oct. 31 prior to the kickoff of AAPEX 2004. This afternoon session is designed for those industry professionals who feel that their skills and talents are being stretched too thin. Easton will add his training philosophy that "learning should be fun" to Benjamin's belief that there are parallels between news teams and race teams. The two will discuss how to stretch goals "collaboratively."

LAS VEGAS — This year at University Forum, popular motorsports anchor Rick Benjamin and Tom Easton, AAP, a senior partner with Essential Action Design Group, will use lessons from racing to show you how to inspire managers and sales people to do their best.

The University of the Aftermarket’s annual University Forum can help you stay competitive, and keep pace with our ever-changing market. The event takes place on Sunday, Oct. 31 prior to the kickoff of AAPEX 2004.

Rick Benjamin is a play-by-play broadcaster on the SPEED Channel, NBC Sports, Spike TV and MRN radio. A veteran television editor and anchor, Benjamin is best known for his time as anchor and managing editor of TNN’s “Race Day” and the network’s Sunday “pre-game show” before live NASCAR and other motorsports events.

Tom Easton, AAP, has been involved with the aftermarket for more than 30 years. He is a former board member of ASE and served on the board of trustees for the Automotive Service Association Management Institute. His training programs have received every award bestowed by the Automotive Training Manager Council (ATMC). He is a former recipient of Northwood University’s “Automotive Educator of the Year” award. His training video — “Improving Telephone Techniques” — won the International Telly award for best non-broadcast video.

This afternoon session is designed for those industry professionals who feel that their skills and talents are being stretched too thin. Easton will add his training philosophy that “learning should be fun” to Benjamin’s belief that there are parallels between news teams and race teams. The two will discuss how to stretch goals “collaboratively.” Attendees that believe they possess the ingredients of an exceptional leader will pick up ideas and practical techniques for engaging, motivating and inspiring your people to do their best and win.

In their presentation “How to Inspire Managers & Sales People to Do Their Best and Win (Lessons from Racing), Easton and Benjamin will address:

How to awaken their manager within

Whiners, gripers and complainers — Why and how you should actively respond

The three critical factors to bring out the full potential of managers and sales people

How to deal with a chronic disagreement or performance problem by arriving at a mutually acceptable action plan and resolution and performance improvement

How to inspire your exempt employees to go the extra mile (motivating without carrots)

Who Should Attend: WD, Company-Owned Store, Manufacturer Sales & Marketing Managers, WD Principle/Owner

Areas of concentration: Warehouse Distributor, Marketing/Sales Management, Store Operations, Manufacturer

CEUs: 0.3

For more information and to register for University Forum, go to: www.univaftmkt.org/courses/G533.htm.

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