Kukui Corp. CEO Todd Westerlund, and Mike Giblin, president of U.S. operations, will share their marketing and sales knowledge with attendees of this year’s NACE | CARS Expo and Conference. Taking place July 21-25 in Detroit, the International Autobody Congress & Exposition (NACE) and the Congress of Automotive Repair and Service (CARS) are the premier events dedicated to the automotive service and repair industries

Westerlund will speak at 10 a.m. on July 22 as part of the panel, “Alternative Revenue Streams,” which will explore new revenue opportunities that make use of a shop’s existing staff and resources. At 1 p.m., also on July 22, Giblin will present the seminar, “Generation Why,” offering strategies to help shop owners better market to the millennial generation.

Westerlund and Giblin both have experience working inside shops. Westerlund served as an ASE-certified Smog Technician and Giblin managed his family’s service station for 25 years. The industry leaders understand the challenges shop owners face and spend much of their time helping shop owners improve their marketing efforts and increase sales.

Through its software platform, Kukui says it is able to accommodate all of a service shop’s marketing needs – from website development to social media support to direct mail fulfillment. The company’s product suite includes smart Web pages that are optimized to boost sales conversion rates, a simple-to-use content management system and customer retention tools such as email service reminders. The platform also offers detailed analytics to help shop owners determine which marketing channels are generating the most business.

Presented by the Automotive Service Association, NACE | CARS are held during Industry Week and co-located with CCIF, CIECA, NABC, MERA, OEM Collision Roundtable, SCRS, CIC and I-CAR. The event features networking, education and training, world class exhibits and dedicated professionals from across the automotive service and repair industries.