K&N Renews Emphasis on Family of Brands 

K&N Renews Emphasis on Family of Brands 

The company is positioning its products to target the needs of specific customer segments.

K&N Engineering announced a renewed emphasis on its family of brands that cater to demanding customers across a wide range of vehicle platforms. With multiple specialty brands under its umbrella, K&N says it offers a vast range of products at various price points to meet the needs of aftermarket enthusiast consumers around the world.

  • The flagship brand, K&N, has been innovating high-performance aftermarket filtration for over 50 years and offers the largest range of custom-engineered products for most consumers, the company says. K&N’s product line offerings include air filters, intakes, oil filters, accessories, and more.
  • AEM, K&N’s brand focusing on sport compact cars, serves import, European, and tuner vehicles with an energetic and knowledgeable customer base. The brand focuses on intakes as the core of its product offering, but also offers intercoolers, charge pipes, exhaust, strut bars, and air filters featuring the famous AEM Dryflow filter media.
  • Airaid, K&N’s off-road enthusiast brand, serves the markets of trucks and Jeeps, with a focus on diesel and off-road applications, as well as late-model muscle cars. The brand’s products include robust intakes engineered with a touch of rugged style. Airaid also offers intake filters and replacement air filters in both oiled cotton and dry synthetic options, as well as unique products like throttle body spacers, the company says.
  • Spectre, K&N’s value-oriented brand, offers a diverse product offering of air filters and intakes for late-model cars, as well as an extensive line of accessory parts for classic muscle cars and do-it-yourself car builds. 

“K&N’s family of brands offers a wide range of specialty products with unique features at various price points to meet the needs of all consumers,” said K&N’s CEO, Randy Bays. “Whether you’re a seasoned car enthusiast or just getting started, one of our unique brands has a product line that’s perfect for you.”

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