Keystone Automotive Operations has added Drake Wheel, a division of Drake Automotive Group, to its wheel and tire category. Since 1988, Drake Automotive Group (formerly Scott Drake Enterprises) has been a respected name among enthusiasts and industry professionals. Earning its stripes in the classic Mustang market, the brand now supplies quality parts to both OEMs and the aftermarket for a variety of markets and applications.
Since partnering with private equity firm Huron Capital in 2015, Drake Automotive has acquired several major aftermarket brands, expanding its product offerings to include parts for late-model Mustangs and other popular muscle cars, as well as building an entire division specifically dedicated to truck and off-road.
Expanding Wheel Offerings
Building upon the success of Scott Drake Legendary Wheels for classic Fords, Drake Automotive brokered an exclusive deal with Carroll Shelby Licensing in 2017 to re-launch the Carroll Shelby Wheel brand name. Under this license, the company now designs, manufactures and sells performance wheels specifically engineered for modern Mustangs. Drake Automotive also acquired California-based manufacturer REV Wheels and its sister company DV8 Off-Road in 2018, further expanding its portfolio.
In addition to relaunching the legendary brand of wheels, Drake Automotive has introduced several new in-house designs, including its first forged aluminum one-piece wheel for modern Mustangs, as well as a unique off-road model for Jeep JK/JL Wranglers.
“Specifically designed to fit modern Mustangs, including those with performance brake packages, these wheels bring retro Shelby styles up-to-date with contemporary fitments,” said Dan Guyer, category manager. “Looking at a product like the CS-67, it’s a direct descendent of the iconic 10-spoke Shelby wheel of the 1960s. We’re very excited for this line, as it allows jobbers to sell products with the Shelby name – a big deal in both Ford and racing scenes. It also allows them to make a ‘Shelby package’ they can promote to customers, increasing marketing opportunities,” he adds.
According to Drake Automotive, the new business opportunities afforded through a partnership with Keystone will allow the company’s family of brands to experience greater success within the aftermarket, reaching more customers with its desirable and reliable product offerings. “This relationship really gives us the ability to cater to classic and modern muscle car enthusiasts,” adds Guyer. “Partnering with a company like Scott Drake allows us to include very high-quality wheels that are in high demand and do so at a price-point that customers will appreciate.”