JLM Lubricants has launched a new website, JLMLubricants.com.
“Our old website served us well for a number of years, but our business has grown significantly in the past 24 months,” said JLM Founder Gilbert Groot. “We now distribute our trade-trusted products to over 40 countries and our product development has gone into overdrive. It was clear that a more intuitive, comprehensive and intriguing website was needed; one that could reach out to all corners of the globe so our distributors could use it as a signpost for stockists and mechanics; our prime target audiences.”
The navigation is led by a -D car. By clicking on various parts of the car, a visitor can find what they’re looking for in seconds. Visitors can navigate to product selection in three different ways. The website helps the professional mechanic select the JLM product range of interest to them with enough technical information on each product to answer their questions. Potential stockists get a real feel for what the JLM brand stands for and crucially the driving force behind the range – to develop and design premium automotive aftermarket products fit for any professional shop, said the company.
“The 3-D navigation required advanced technology on the website; technology that hasn’t been seen before in the automotive supplier market,” said Groot. “The end result is a website built around the needs of every JLM Lubricants’ customer. The professional motor mechanics involved in the pre-launch evaluation of the website told us it had them hooked! They were happy to spend time browsing the products and finding out more. You can’t get better testimony than that.”
