Jim Pancero, “The Powerhouse of Sales,” has been added to the speaker lineup during the Aftermarket Briefings education session on Tuesday, Jan. 23, 2018, during Heavy Duty Aftermarket Week (HDAW) at the Mirage in Las Vegas.

Pancero, focused on the “profit” element of HDAW 2018’s theme of “People, Partners and Profits,” will detail proven selling philosophies, processes and structures to increase the competitive advantage and profitability of company sales teams during HDAW 2018 Aftermarket Briefings on Tuesday, Jan. 23. His experience influencing and guiding top performers selling complex competitive products and business services from a “business to business “perspective will help heavy-duty distributors understand and implement innovative marketing and sales plans for their businesses. His ability to translate complex selling and buying processes into simple steps and structures that can be taught and retained by sales teams will be a key takeaway for HDAW 2018 attendees.

Pancero has conducted more than 3,100 speeches, in-depth seminars and consulting days for more than 600 companies in more than 80 different industries. More than 90 percent of Pancero’s clients have utilized his ideas and services more than once. Pancero also has been recognized by the National Speakers Association having earned its Certified Speaking Professional designation and been inducted into its Speakers Hall of Fame. This combined honor has only been awarded to less than 3 percent of its 3,500 professional members.

The 13th annual Heavy Duty Aftermarket Week will be held on Jan. 22-25, 2018, at The Mirage in Las Vegas. Visit hdaw.org for a schedule of events, education programs and registration information.