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JDI Introduces Its ‘Caddy for a Cause’ Campaign

From Aug. 1 through the end of 2011, JDI will contribute $10 to breast cancer research for every Fuel Chief Pro 25 – 25 Gallon Steel Gas Caddy (FC-25GC) sold during that period.

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BARBERTON, Ohio – JohnDow Industries (JDI), through its Fuel Chief brand, recently announced an aggressive fundraising campaign for breast cancer research, "Caddy for a Cause." From Aug. 1 through the end of 2011, JDI will contribute $10 to this research for every Fuel Chief Pro 25 – 25 Gallon Steel Gas Caddy (FC-25GC) sold during that period.
 
Joe Dease, president of JDI stated, “We are excited and passionate about this campaign. We want to give back to this very worthy cause … The Fuel Chief products (portable fuel storage and handling) are all about safety and saving lives, so we felt it was a natural partnership. According to the American Cancer Society, every 23 seconds someone in the world is diagnosed with breast cancer and every 69 seconds, someone dies from this horrific disease.”

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JDI will communicate the campaign through product packaging, JDI shirts, trade shows, flyers, a special micro site, customer email blasts, press releases and distributor and rep communications.

JDI’s recently introduced FC-25GC Gas Caddy has achieved UL Listing status while also complying with OSHA guidelines. JDI becomes the only manufacturer in the U.S. with these safety credentials. The FC-25GC is also equipped with a heavy-duty, UL Listed two way cast iron pump.

For more information on JDI and its "Caddy For A Cause" campaign, visit www.johndow.com.

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