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ITW Global Brands’ Rain-X Wins NPD Aftermarket Performance Award For Top Market Share Increase

The performance awards were given to the manufacturers with the highest increase in market share and fastest-turning brand per item in the U.S., according to NPD’s Retail Tracking Service, and highest increase in online market share in the U.S., according to NPD’s Checkout E-Commerce Tracking.

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ITW Global Brands received The NPD Group’s Aftermarket Performance Award for Rain-X’s top market share increase in the Maintenance & Repair category. The inaugural awards were shared with the winners at AAPEX.

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The performance awards were given to the manufacturers with the highest increase in market share and fastest-turning brand per item in the U.S., according to NPD’s Retail Tracking Service, and highest increase in online market share in the U.S., according to NPD’s Checkout E-Commerce Tracking.

“Rain-X is thrilled to be honored by the NPD Group for top market share increase in the Maintenance and Repair category,” said Vince Cipresso, VP and general manager of ITW’s Car Care Division. “As the number one wiper blade in the world in terms of both dollar share and unit share, receiving this award further validates Rain-X’s standing as a driver of innovation and a leader in the automotive aftermarket products industry.”

“Fast-paced change is the soundtrack of today’s retail scene, and it’s resonating in a multitude of ways within our automotive aftermarket community. We are happy to recognize successes and achievements in today’s increasingly competitive environment,” said Steve Flavin, president, automotive aftermarket practice, The NPD Group. “Congratulations to all the winners – we wish you continued success heading into 2020, and beyond.”  

Determined by NPD’s Retail Tracking Service for the Automotive Aftermarket which collects and reviews sales data from a panel of automotive specialty and mass retailers, this award compared brands with more than $25 million in sales over a 52-week period ending on August 3, 2019.  

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