IRI and NPD Rebrand as Circana

IRI and NPD Rebrand as Circana

The name conveys the company's 360-degree, full-circle understanding of the consumer and market.

Following their merger in August 2022, Information Resources, Inc. (IRI) and The NPD Group (NPD) unveiled a new combined company name and brand identity: Circana.

Circana is an advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, Circana says it provides clarity that helps clients take action and unlock business growth.

“We are proud to begin this new chapter together as Circana, a name that conveys our 360-degree, full-circle understanding of the consumer and market, and our unique ability to bring clients a complete view of the consumer, store and wallet,” said Kirk Perry, president and chief executive officer, Circana (formerly IRI and NPD). “In today’s dynamic global retail and media environment, our value proposition has never been stronger. Circana is undeniably best positioned to advise the world’s leading brands and retailers across almost every industry on how to identify opportunity, ignite innovation and grow well into the future.”

Leveraging the vast data and expertise of its heritage firms, Circana says it tracks millions of products spanning 2,000+ categories across 500,000+ stores in 20 countries, with insights powered by the industry’s most advanced technology platform, Liquid Data. Today, Circana advises almost 7,000 brands and retailers worldwide, according to the company. 

You May Also Like

J.D. Power: BEV Owners Experience More Vehicle Problems

The study found that owners’ experience with BEV advanced technology is more problematic than with ICE vehicles.

Battery-electric vehicle (BEV) owners experience more problems with advanced technology than do owners of internal combustion engine (ICE) vehicles, according to the J.D. Power 2023 U.S. Tech Experience Index (TXI) Study, released on August 24. The study focuses on the user experience with advanced vehicle technology as it first comes to market and is an early measure of problems encountered by vehicle owners.

AAA: The Lifesaving Potential of Driving Assistance Tech

AAA forecasts that 37 million crashes could be prevented over the next 30 years with ADAS.

S&P Global Mobility Report: Aftermarket May See Boom

The share of vehicles more than eight years old will increase, the report says, signaling increased aftermarket business.

57% of All Diesel Trucks on Roads Are Near-Zero Emissions

New near-zero emission diesel trucks on the road increased 10.2% from 2021 to 2022, according to the Diesel Trucking Forum.

Digital Influence on Auto Parts to Reach $200B by 2026

The impact of digital media on retail sales will be $177 billion in 2023 in the US, according to Hedges & Co.

Other Posts

Lumileds to Sell Lamps/Accessories Business to First Brands Group

Lumileds’ automotive lamps factories in China, Germany and Poland are included in the acquisition.

Lumileds-to-Sell-Lamps-Accessories-Business-to-First-Brands-Group
MAHLE Finalizes Sale of its OEM Thermostat Business

As part of the transaction, ADMETOS is taking on around 600 employees in six countries.

MAHLE finalizes sale of its OEM thermostat business
LKQ to Sell Poland’s Elit Polska to MEKO AB

Elit Polska is a Poland-based distributor of automotive parts, consumables and workshop equipment.

LKQ to Sell Poland’s Elit Polska to MEKO AB
Transtar Announces Agreement for Axalta to Acquire The CoverFlexx Group

Axalta Coating Systems has signed a definitive agreement to acquire Transtar Holding Company’s subsidiary The CoverFlexx Group.

Transtar-logo-on-white