Indy Racing League Partners With Licensing Company - aftermarketNews

Indy Racing League Partners With Licensing Company

The Indy Racing League (IRL) has signed an agreement with Licensing Partners International, a leading sports and entertainment licensing agency, to help broaden its reach.

INDIANAPOLIS — The Indy Racing League (IRL) has signed an agreement with Licensing Partners International, a leading sports and entertainment licensing agency, to help broaden its reach.

Licensing Partners International, which has offices in Florida, Atlanta, Toronto and the New York metropolitan area, will assist the league’s current licensing staff in the oversight of the IRL’s licensing program.

With the PGA Tour and Canadian Football League among its clients, Licensing Partners International’s sister company, Collegiate Licensing Co., is the world’s leading collegiate licensing agency, and represents more than 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA.

“The Indy Racing League is a tremendous addition to the LPI/CLC family,” said Pat Battle, president and CEO of Licensing Partners International and Collegiate Licensing Company. “With its reputation as an elite sport of speed and skill, the cutting edge technology used in the cars and by the race teams, and the international appeal of the drivers, the IRL is poised for good things in the marketplace.”

As a member of the LPI/CLC team, the IRL will have access to the staff and services of the nation’s leading licensing agency, which employs more than 75 licensing professionals and coordinates more than 2,400 licensees.

According to Molly Palmatier, director of licensing for the IRL, one of the league’s primary objectives in this partnership is to build brand awareness through retail merchandise. IRL wants to expand its presence to national and international consumers.


Click here to view the rest of today’s headlines.

You May Also Like

GB Remanufacturing Announces Spring New Product Release

GB Reman has released gas and diesel part numbers and expanded its remanufactured fuel injection program.

GB Reman fuel injectors 20231

GB Remanufacturing has released both gasoline and diesel part number additions and expanded the company's remanufactured fuel injection program. The new gasoline direct injectors (GDI) and multi-port fuel injectors (MPFI) adds 24 part numbers to GB's remanufactured gasoline fuel injection program.

"We are very excited to announce our 2023 spring new product release," said Joe Evert, director of engineering and operations at GB Remanufacturing. "The release includes 25 part numbers that have been meticulously researched, developed and tested to the highest quality standards by our dedicated team at GB Reman."

Anchor Industries Adds More Toyota Coverage

Anchor Industries now covers over 3 million applications and model years 2016-2023.

Anchor Industries Toyota Coverage
Manufacturers Push UHP Summer Tire Segment to the Limits

Tire dealers that are up to speed on features, performance and options will find success with their UHP summer customers.

VP Racing Renews Licensing Agreement With Mr. Brands

To kick off the new term, Mr. Brands will launch a new line of VP Racing-branded auto cleaning tools.

K&N Renews Emphasis on Family of Brands 

The company is positioning its products to target the needs of specific customer segments.

Other Posts

Stanadyne Becomes Radford Racing School Official Sponsor

Stanadyne will develop performance-boosting fuel delivery systems and aftermarket products from track-testing.

VP Racing Partners With National Auto Sports Association

Through the partnership, VP Racing is the Official Fuel, Official Motor Oil, and Official Coolant of NASA.

MAHLE Aftermarket Announces 2023 Team MAHLE NHRA Driver Lineup

This group of elite drivers also will support MAHLE through racecar promotion and special event appearances.

Yokohama Tire Announces New Diversity Racing Program 

Tiremaker is partnering with MDK Motorsports on “Yokohama All-In.”