INDASA USA, a U.S.-based brand of coated abrasives, masking tapes and tools, has announced a strategic alliance between Pacific Produx Reps (PPX) and INDASA USA.

PPX is an employee-owned sales and marketing company covering the Western United States. They are committed to support the INDASA brand in the automotive, industrial and marine sectors by applying their sales approach, which includes education, demonstration and installation.

“We are excited to pair our end-user focused sales strategy with INDASA USA’s diverse product offering to deliver an optimal user experience across a myriad of industries,” said Jimmy Donahue, director of sales for PPX.

INDASA abrasives have been manufactured in Aveiro, Portugal, since 1979 with INDASA USA celebrating its 20-year anniversary in 2019.  The company’s Fairfield, New Jersey, North American Headquarters and distribution center focuses on delivering innovative products while providing a personable customer experience.

According to William Nagel, executive vice president for INDASA USA, “I am confident that this partnership will allow for exceptional attention to both sales and service of the INDASA brand in the Western U.S. While markets continue to change and evolve, customers can be certain that two solid organizations will be working together to continually provide solutions across all industries.”