IMR Inc. Names New Senior Research Analyst

IMR Inc. Names New Senior Research Analyst

Barlo Hardin brings significant experience in category management to his new role.

IMR Inc., a full-service automotive market research firm, has recently hired Barlo Hardin as senior research analyst.

Hardin brings significant experience in category management to his new role, previously serving as a category manager for an aftermarket manufacturer’s representative company for the past six years. 

Hardin’s growth-focused approach has helped some of the aftermarket’s largest retailers increase business by analyzing do-it-yourself and do-it-for-me trends, private label growth and inventory trends. He also played a major role in reporting retail-specific sales against national trends in his previous position, working with some of the largest parts manufacturers, retailers and warehouse distributors in the world.

“We are very excited to welcome Barlo to the IMR Inc. team,” said CEO and President Bill Thompson. “He has a unique skill set from working on both the retailer and manufacturer sides of the aftermarket, and his perspective will be a great asset to our company and customers.”

Hardin is a graduate of the University of Arkansas at Little Rock and currently resides in Tennessee.

For more information on IMR Inc., visit automotiveresearch.com.

You May Also Like

Holley Performance Names New Senior Vice President

Jordon Musser joined the company as SVP, Safety and Electronics Product categories.

Holley Performance Brands Names Senior Vice President of Safety and Electronics Product Categories

Holley Performance Brands announced Jordon Musser has joined the organization as senior vice president, safety and electronics product categories.

In his new position, Musser will lead a global team of professionals to develop and implement a comprehensive strategic growth plan for Holley’s leading portfolio of safety brands, including Simpson, Stilo, Hans and Racequip, the company said.

K&M Tire Names New Executive Vice President

Jon Zurcher has joined K&M as the company’s new executive vice president.

Clore Names Dan Lucas VP of Sales
WAI Announces Leadership Changes

Ron Bernstein, David Boer and Steve Garland have been named to new leadership positions within WAI Global.

TBC Corp. Names COO for TBC Brands, TBC International

Newly appointed Bill Schafer will oversee all TBC Brands and TBC International sales initiatives.

TBC Corp. Names COO for TBC Brands, TBC International
DriV Announces Changes to North America Sales Team

Kelly Tisler was promoted to VP of retail and eCommerce sales, and Tony Genna was named VP of sales for traditional, specialty and NAPA accounts.

Other Posts

Next-Gen Battery Company Sila Appoints HR Manager

Erika Belmontes is the new HR manager at Sila’s Moses Lake, Washington, plant.

VIPAR Hires Dir. of Business Development for Latin America

The VIPAR Heavy Duty Family of Companies announced Cinthya Rivera has joined its team.

REV Group Appoints New Chief Financial Officer

Amy Campbell sits on REV’s executive leadership team and reports to CEO and President Mark Skonieczny.

REV Group Appoints New Chief Financial Officer
Wallbox Appoints Luis Boada as Chief Financial Officer

Boada’s appointment is effective May 15.