OAK BROOK, IL — Kenneth Brenneman, Sr., founder and president of Industrial Marketing Research, an international automotive research firm, died Sunday, Dec. 28 of heart failure. He was 61-years-old.

Brenneman founded Industrial Marketing Research in 1971 in Clarendon Hills, Ill., as a one-man operation. The firm quickly grew to become an international company that now serves the U.S., Europe and Asia.

Brenneman graduated from Northwestern Military and Naval Academy in Lake Geneva, Wis. and attended Monmouth College, where he earned a degree in English. He also served in the U.S. Army Special Forces and as a lieutenant in the reserves.

In addition to his career in the automotive industry, Brenneman raced cars with the Sports Car Club of America and the Vintage Sports Car Drivers Association.

Brenneman is survived by his wife, daughter, four sons and his sister.

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