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Identifix Direct-Hit Grows to 30,000 Subscribers

“Our growth during some of the most challenging economic times in recent history really illustrates the market demand for our products and services. It took us over five years to grow to 10,000 subscribers and in less than four years we have doubled that growth and added another 20,000 subscribers,” said Jeff Sweet, president of Identifix.

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ST. PAUL, Minn. – Identifix, a national resource for online and hotline vehicle diagnostic, maintenance and repair information, has reported this week that the company is enjoying unprecedented growth and has reached 30,000 subscribers.

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“Our growth during some of the most challenging economic times in recent history really illustrates the market demand for our products and services. It took us over five years to grow to 10,000 subscribers and in less than four years we have doubled that growth and added another 20,000 subscribers,” said Jeff Sweet, president of Identifix.
 
Direct-Hit is Identifix’s subscription-based online diagnostic resource offering real-world, proven diagnostic and fix information. It was developed from more than 3.6 million Identifix Repair Hotline calls to the company’s staff of more than 45 ASE Master, L1 Carline Specialists. Direct-Hit delivers more than 460,000 Hotline Archives that contain symptoms, associated short-cut tests and confirmed fixes. Direct-Hit is updated with more than 5,000 new entries added to the database each month, the company adds.
 
“Our success really starts with our hotline staff," said Sweet. "For the past 24 years, they have been a valued resource that technicians have relied on to solve challenging diagnostic problems. However, with Direct-Hit, we have been able to help far more technicians than we ever could talking to one person at a time. We now help as many customers in one week through Direct-Hit as we used to help in an entire year with the hotline; Direct-Hit subscribers access information on over a quarter of a million vehicles in just a single week. By delivering a valuable tool and treating our customers fairly, we have earned their business and we will do everything we can to justify the trust they have in us.”
 

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