Stellantis announced the launch of FIAT brand in Algeria to meet Algerian customers’ expectations with a wide range of models.
This investment phase materializes the automotive specifications agreement signed on November 2022 with the Algerian Investment Promotion Agency (AAPI) ratifying a framework agreement signed on Oct. 13, which launched the development of industrial, aftersales and spare parts activities for FIAT, one of Stellantis’ iconic brands, as well as the development of the automotive sector in Algeria. A first wave of investments from Stellantis and its suppliers will total more than €200 million to manufacture the four models.
Today, Algeria is positioned as one of the key contributors to Stellantis Middle East and Africa (MEA) Dare Forward 2030 strategic plan. The launch of FIAT brand in Algeria will pave the way to achieve Stellantis MEA ambition to reach 1 million vehicles sold in the region by 2030 with 70% regional production autonomy bringing us closer to customers’ needs.
The Tafraoui – Oran plant construction phase will be completed by August 2023 and production for the first FIAT 500 is planned by end 2023. By 2026, it will create nearly 2,000 new local positions, reach a localization rate of over 30%, a production capacity of 90,000 vehicles per year and ultimately produce four FIAT models. To ensure a high level of service for Algerian customers, the sales and aftersales network will cover 28 Wilayas in Algeria by end 2023.
