Huron Capital's Drake Automotive Platform Completes Sixth Add-On Acquisition

Huron Capital’s Drake Automotive Platform Completes Sixth Add-On Acquisition

Addictive Desert Designs was founded by Jared Hare in 2007 with the desire to push the limits of design, a passion for customizing vehicles and a love for the desert.

Lower-middle-market private equity firm Huron Capital has announced that its aftermarket car accessories and restoration parts platform, Drake Automotive Group has acquired Mesa, Arizona-based Addictive Desert Designs (ADD), a designer, manufacturer and distributor of truck, SUV and Jeep accessories for the off-road aftermarket. The deal marks the sixth add-on acquisition for the Drake platform since it was launched in 2016.

ADD was founded by Jared Hare in 2007 with the desire to push the limits of design, a passion for customizing vehicles and a love for the desert. ADD currently makes off-road bumpers and other accessories for a wide range of truck models including those produced by Chevrolet, Ford, Jeep, Nissan, Ram and Toyota.

“We are excited to welcome ADD to our robust portfolio of off-road parts and accessories,” said Drake CEO Keith Belair. “ADD is a strong brand known for superior design and high-quality products, making the company a great strategic fit and an excellent growth opportunity for both of our innovative companies.”

The acquisition of ADD is directly aligned with Drake’s growth strategy aimed at expanding its offerings to off-road and truck enthusiasts. Since 2016, Drake also has acquired DV8 Offroad, Proforged, Fender Gripper, Carroll Shelby Wheel Co. and OG Innovations.

“We are proud to join Drake Automotive to further expand our off-road and truck market capabilities,” said Jared Hare, president of ADD, who will remain in his role and continue to lead ADD. “We believe Drake’s resources will help to fuel new opportunities for us as our partnership evolves.”

In just over a decade, ADD has forged deep relationships with automakers and is developing an exciting pipeline of products for new truck and SUV models that automakers are launching this year and next year.

“We believe ADD’s diverse off-road offerings and leading-edge designs are a great addition for Drake and will boost our position in the off-road aftermarket,” said Huron Capital Vice President Michael Zukas. “We are thrilled to have ADD join the Drake family and are excited about the complementary products and incremental growth opportunities that we are gaining with this transaction.”

You May Also Like

PRT Launches 59 New Complete Strut Assemblies

Extending PRT’s product portfolio in North America, the new release represents nearly 12M vehicles in new coverage.


PRT announced the launch of 59 new complete strut assemblies for the North American market.

The launch includes application coverage for Nissan Frontier, Toyota Highlander and Mercedes E-Class models, in addition to brand-new applications, such as the Dodge Durango 2022, the Ram ProMaster City 2022, and the Mazda CX-9 2022, among others, according to PRT.

Valvoline Inc. Reports Q2 Financial Results

Sales from continuing operations of $389 million grew 13%, driven by system-wide same store sales growth of 7.7%, Valvoline said.

AAM Reports Q1 2024 Financial Results

Sales in Q1 2024 were $1.61 billion as compared to $1.49 billion in the first quarter of 2023, favorably impacted by volume and mix, AAM said.

AAM Reports Q1 2024 Financial Results
SMP Announces Q1 2024 Results

Net sales for the first quarter of 2024 were $331.4 million, compared to consolidated net sales of $328.0 million during the comparable quarter in 2023.

SMP Logo
DENSO Announces Year-End Financial Results

Consolidated revenue totaled 7,144.7 billion yen (US$47.2 billion), a 11.6 percent increase from the previous year.

DENSO Announces Year-End Financial Results

Other Posts

SMP Releases 2023 Corporate Sustainability Report

The report provides insight into the company’s initiatives, future goals and achievements, Standard Motor Products said.

GSP Announces New May Part Numbers

The units released in May are in stock and ready to ship, GSP said.

Cooper Standard Issues Corporate Responsibility Report

Titled “Commitment to Excellence,” the report provides updates on key sustainability targets, initiatives and ambitions.

Mevotech Expands Coverage with 188 New Part Numbers

The release covers domestic and import passenger vehicles, pickup trucks, vans, SUVs and EVs, up to the 2023 vehicle model year.