CHARLOTTE, NC — Mattel and its Hot Wheels Racing brand are partnering with SPEED Channel and AutoZone for a “Watch and Win” promotion that will award two VIP trips to the first Grand Prix race of the 2005 season in Australia.
The promotion will offer the first “Watch and Win” opportunity during coverage of the French Grand Prix on July 4 at 7:30 a.m. (EST). SPEED Channel viewers will be given a code word during the race broadcast and directed to SPEEDTV.com to enter the contest. Additional “Watch and Win” races will include the British Grand Prix (7:30 a.m. EST, July 11), the German Grand Prix (7:30 a.m. EST, July 25) and the Hungarian Grand Prix (7:30 a.m. EST, Aug. 15).
The grand prize winner will be announced on Aug. 29 during the broadcast of the Grand Prix of Belgium (7:30 a.m. EST). Consumers can enter each week to increase their chances of winning the grand prize. Secondary “prizes of the week” will include Hot Wheels Racing merchandise signed by Formula One drivers.
During the campaign, more than 2,500 AutoZone stores will feature Hot Wheels Racing Formula One end caps, featuring 1:18, 1:24, 1:43 and 1:64 scale F1 cars, including exclusive models from Ferrari, Renault F1 Team, Williams F1 Team and McLaren. A special gift-with-purchase, a limited edition F1 Team Speed Poster, will be available with purchases of any 1:18 or 1:24 scale vehicle.
Hot Wheels Racing and SPEED Channel will mark the kickoff of the promotion with Team Williams show car appearances in AutoZone stores in the Indianapolis area.
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