Hopkins Acquires Roadsport Splash Guards From NuVue

Hopkins Acquires Roadsport Splash Guards From NuVue

The acquisition includes the brand names RoadSport, Big Mudder, ProFit, BadgeZ, RoadGuard and Defender Tow Guard.

Hopkins Manufacturing Corporation announced recently that it and its subsidiary, Hopkins Canada, Inc. have acquired the retail automotive splash guard product lines from NuVue Products Inc., Buffalo, New York, and NuVue Products LTD. of Ontario, Canada, formerly known as Powerflow. The acquisition includes the established brand names RoadSport, Big Mudder, ProFit, BadgeZ, RoadGuard and Defender Tow Guard; plus the inventory, patents and intellectual property for the splash guard and mud flap lines.     

The acquisition supplements Hopkins existing vehicle and automotive accessory product lines and leverages its North American manufacturing and distribution capabilities.

“The market leading splash guard and mud flap products are a nice addition to our offering and grows our position in vehicle accessories,” said Bradley Kraft, president and CEO of Hopkins. “This addition expands our ability to provide our existing customers and new customers with the broadest line of automotive accessory products in the United States and Canada,” added Kraft.

“Hopkins was the logical buyer for our splash guard product line” said Doug Ward, president of NuVue Products Inc. and NuVue Products LTD. “They amazed us with the ability to complete this transaction in these uncertain times.” 

Hopkins will integrate manufacturing of these product lines to its Emporia, Kansas, facility and will distribute from its Edgerton, Kansas, and Blenheim, Ontario, distribution centers, where it currently distributes its vehicle accessory, winter, towing, cleaning, fluid management and other product lines to the North American and export markets.

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