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Hoonigan Creates Brand-New SEMA Show Activation

The “SEMA of Shred” will transform Booth 62109, located outside of the South Hall near Paradise Avenue and Convention Center Way, into a faithful recreation of Hoonigan’s iconic Donut Garage yard.

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SEMA has announced that Hoonigan is bringing its popular brand of “automotive mayhem” to the 2018 SEMA Show.

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The “SEMA of Shred” will transform Booth 62109, located outside of the South Hall near Paradise Avenue and Convention Center Way, into a faithful recreation of Hoonigan’s iconic Donut Garage yard. The outdoor exhibit will include celebrity influencers from the automotive realm and beyond, gaming simulators, the infamous ScumBug, build among others, and the brand’s signature antics consisting of burnouts, donuts, massive hucks and more.

“With 80 percent of their audience between 13 and 34 years old, Hoonigan is connecting the industry with an important demographic,” said Peter MacGillivray, SEMA vice president of events and business development. “We’re excited to welcome them to the 2018 SEMA Show, as they bring a new, fresh approach to the automotive aftermarket and represent a valuable, difficult-to-reach audience.”

SEMA Showgoers will be able to witness, learn and interact with the activities by visiting Booth 62109. Consumers need not attend the trade-only SEMA Show, as they can watch all the action on Hoonigan’s Twitch channel (twitch.tv/hoonigan Channel ID: 214338593) and on Hoonigan’s Daily Transmission YouTube show.

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Hoonigan will bring viewers behind-the-scenes footage and exclusive access to the SEMA Show through two live daily shows on Twitch and edited YouTube segments.

The 2018 SEMA Show takes place Oct. 30 through Nov. 2 in Las Vegas. The trade-only event brings manufacturers of automotive parts and accessories together with buyers from all over the world. To learn more about the Hoonigan activities at the SEMA Show, or about other SEMA Show activities, visit www.semashow.com.

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