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Hinrich Woebcken Joins Digital Motors As Senior Advisor

Digital Motors operates a proprietary digital retailing platform that enables dealers to provide a revolutionary car-buying experience, said the company.

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Hinrich J. Woebcken, Senior Advisor to Digital Motors (Photo: Business Wire)

Digital Motors, an innovation leader in automotive retail and financial technology, has teamed up with Hinrich J. Woebcken, former president and CEO of Volkswagen Group of America, Inc. “In our quest to transform automotive retailing, we partner with the best in the business,” stated Andy Hinrichs, CEO of Digital Motors. “With his extensive experience and deep industry insights, Hinrich strengthens our ability to create value for car dealerships and their customers who want to increasingly transact online.”

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Digital Motors operates a proprietary digital retailing platform that enables dealers to provide a revolutionary car-buying experience. With its emphasis on providing penny-perfect, transactable lease and finance payments, the Digital Motors platform powers a consistent user experience online and offline – allowing customers to seamlessly transition between a dealership’s online store and their brick & mortar presence, said the company.

“Digital Motors is an exceptional auto tech company and I’m excited to be part of this team of digital game changers,” exclaimed Woebcken. “This flexible digital retailing solution lets car dealers easily expand their physical stores into the digital world, driving efficiency, increasing conversion and improving customer satisfaction.”

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