Highlander Partners' Portfolio Company Sells Eagle One Brand To HandStands, A Portfolio Company Of Trivest Partners

Highlander Partners’ Portfolio Company Sells Eagle One Brand To HandStands, A Portfolio Company Of Trivest Partners

The Eagle One brand has been in the automotive appearance business for more than 30 years, offering a full line of technologically advanced washes, waxes, protectants and accessories designed for better performance, more shine and enduring protection.

Highlander-Parters-logoNiteo Products LLC, a portfolio company of Highlander Partners L.P., has announced the sale of the assets of its retail automotive appearance chemicals brand, Eagle One, to HandStands, a portfolio company of Trivest Partners.

NiTEO-logoThe Eagle One brand has been in the automotive appearance business for more than 30 years, offering a full line of technologically advanced washes, waxes, protectants and accessories designed for better performance, more shine and enduring protection.

Jeff Hull, chairman of Niteo and managing partner of Highlander, commented, “The sale of this business is in line with Niteo’s overall strategy of growing its car wash, auto dealership, auto auction and professional detailer business through Niteo’s other brand, Car Brite, as well as growing our performance fluids brands. Eagle One is a great brand and has a very good presence in retail distribution channels. Our focus is on professional products, and we believe that Eagle One is a much better fit for HandStands and their current consumer product offering.”

Terry Morgan, Niteo’s CEO, added, “We intend to use the proceeds from the sale to acquire additional appearance brands in the professional, car wash and industrial channels to continue our growth in those categories. The sale of Eagle One will allow us to focus our efforts on expanding those channels.”

Chris Anderson, HandStands’ CEO, said, “We are thrilled to add this legendary car care brand to HandStands’ growing roster of automotive appearance and fragrance products. With a full range of interior and exterior car care solutions, a strong pedigree of innovation and a well-earned reputation for performance, Eagle One is a perfect fit for HandStands.”

HandStands, founded in 1983, is primarily known for its automotive air freshener brands Refresh Your Car!, California Scents, Bahama & Co., DRIVEN and Lexol, which can be found in mass, grocery, hardware and automotive parts retailers throughout the world.

Russ Wilson, Trivest Partner and HandStands chairman, added, “The acquisition of Eagle One, a well-respected consumer car care brand, further broadens and diversifies HandStands’ presence in the growing automotive appearance category.  This transaction furthers HandStands’ mission to be a valued retail partner in both the vehicle air freshener and automotive appearance categories.”

You May Also Like

Dana Participating in Easter Jeep Safari

The event will take place in Moab, Utah, March 23-31.

Dana to Participate in Easter Jeep Safari 2024

Dana Incorporated will participate in Easter Jeep Safari 2024, held March 23-31 in Moab, Utah. Dana products will be on site and available for demonstrations.

“At Dana, we are committed to rigorously testing and validating our products in the most challenging conditions to guarantee superior quality, durability, and performance,” said Bill Nunnery, senior director, sales and marketing, global aftermarket for Dana. “Easter Jeep Safari features rugged trails that offer us an ideal terrain for product trials. The event also gives us the opportunity to engage with Jeep enthusiasts and understand how we can enhance their off-road experiences through vehicle customizations.”

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

ZF Aftermarket Releases 80 New Parts
Schaeffler Highlights ESG Progress in 2023 Sustainability Report

Schaeffler is currently focusing on seven key ESG goals in the implementation of its sustainability strategy.

Schaeffler 2023 Sustainability Report
CMA, DoubleCoin to Showcase Long-Haul Steer Tires at MATS

Company reps will be on-site to answer questions, schedule meetings and coordinate a raffle of outdoor sporting equipment in booth #11140.

tire-distribution-outlook-tire-rack
GB Reman to Host Jackpot Giveaway Winner at Long Beach Grand Prix

Jon Hetzel, owner of Hesski ServiCenter in Levittown, Pennsylvania, will join GB Reman in the company’s hometown next month

GB Reman to Host Jackpot Giveaway Winner at Grand Prix of Long Beach

Other Posts

Bendix Surpasses Worker Safety Goals

Bendix says its Total Case Improvement Rate improved since 2022.

Bendix Announces Worker Safety Statistics
New Rislone ‘DEF Crystal Clean’ Clears P20EE Codes

The product scrubs away crystal contaminants from the selective catalytic reduction systems of diesel cars, trucks and SUVs.

New Rislone DEF Crystal Clean Diesel DEF & SCR Emissions System Cleaner Announced
SMP Announces New Oil Filter Housing Kits

The kits feature multiple design improvements to prevent leaks, according to SMP.

SMP Announces New Oil Filter Housing Kits
NTK Technologies Announces Merger into Niterra North America

The merger will take effect on April 1, and NTK Technologies will begin operating under Niterra North America Inc.

Niterra Merger