With more than 760 attendees, HDA Truck Pride members, supplier partners, industry guests and staff gathered for its annual meeting in Denver, Colorado, to celebrate a year of continued growth and partnership.

The week kicked off with an opportunity to tour the campus of the WyoTech Technical School in Laramie, Wyoming. Members had the opportunity to engage first-hand with several talented diesel technician students preparing to enter the workforce. The company states as the talent shortage continues to rise, HDA Truck Pride works to create awareness and excitement for the industry.     

The company notes after delivering a keynote address, Dirk Beveridge, founder of UnleashWD and executive producer of We Supply America, set the stage for how things in the business are being redefined – employee expectations, the customer experience, technology adoption – and how it is ultimately up to business owners and leaders to continually redefine paths to relevance and winning in today’s age of disruption.

Increased energy and excitement ensued as the week progressed with collaboration amongst the membership and suppliers, with additional insightful discussions and strong engagement throughout education sessions addressing critical issues facing the business, says the company.

Thanks to the support of partners, Cummins Meritor and Phillips Industries, a highlight of the entire event included the HDA Truck Pride family of members, suppliers and guests, joining together one evening to assemble 450 blessing bags for the Denver Rescue Mission and local Ronald McDonald House, says HDA Truck Pride. The philanthropy continued with the HDA Truck Pride charity golf outing raising over $5,000 for the University of the Aftermarket Scholarship Foundation to support the education of the next generation of our workforce.

“’A journey of a thousand miles starts with a single step’ is my favorite quote,” said Tina Hubbard, president and CEO of HDA Truck Pride. “2022 was a great year for HDA Truck Pride but in a lot of ways, we are just getting started.  HDA Truck Pride is committed to this journey with our members and partners … and we are excited about what we will accomplish together in 2023 and beyond.”