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HDA Truck Pride Expands Business Development Team

Matt Altenhofen joins the sales team with more than 15 years of experience in the automotive aftermarket.

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HDA Truck Pride announced the addition of Matt Altenhofen to its Business Development Team. Altenhofen joins the sales team with more than 15 years of experience in the automotive aftermarket as a business development manager.

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With a history at companies like BBB Wilson, Peterson Manufacturing and ECCO Lighting, Altenhofen brings a storied career into the distributor world as he works with HDA Truck Pride members to enhance opportunities, says the company.


“Matt’s personality and breadth of experience makes him a perfect fit for the HDA Truck Pride team,” says Clint Carter, chief commercial officer at HDA Truck Pride. “We’re excited to introduce him to our membership and supplier partners at HDAW; and get him settled in his territory.”


“It feels like a natural progression to continue working with distributors to grow their business,” adds Altenhofen. “I’ve spent 15 years on the manufacturer side bringing quality products to market, now I get to do that on a larger scale. I’m excited to get started and look forward to meeting the membership.

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Altenhofen is currently relocating to Denver, Colorado.

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