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HDA Truck Pride Announces Leadership Expansion

Industry veterans Ron Fleischhaker, Curt Westphal and Danielle Orlando join the HDA Truck Pride leadership team.

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HDA Truck Pride is a sales and marketing organization focused on supporting the heavy-duty independent aftermarket to buy better, operate more efficiently and grow. To accomplish these goals, HDA Truck Pride has announced the expansion of its leadership team.  

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“As HDA Truck Pride continues to mature in support of its members, we are very fortunate to have the following industry thought leaders join our team,” said Tina Hubbard, CEO.  “They will be instrumental in helping our member base strengthen their portfolios from a business development, end-user experience and marketing program vantage point.”

Ron Fleischhacker, business development manager: With more than 35 years in the aftermarket industry and having spent more than 12 of those years with the organization previously, HDA Truck Pride welcomes Fleischhacker back to the organization. Prior to HDA Truck Pride, he worked for Affinia Commercial Vehicle group, where he represented filters, brakes and brake blocks. Previous to Affinia, Fleischhacker held various roles within the NAPA Auto Parts organization, from counterperson to filter representative all the way up to managing a group of NAPA stores and he also spent five years with the Dana Corp. as a NAPA representative for Hydraulics, Engine, Chassis and Seals. 

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Curt Westphal, director of program development: Westphal brings more than 25 years of experience in the heavy-duty aftermarket in progressive roles within operations and sales management. In his most recent role as vice president of distribution for Jim Hawk Truck Trailers, he was responsible for an eight-location organization with points throughout the Midwest. Prior to that, Westphal spent five years as a regional sales manager, growing the parts and service business for an 11-state territory. Before his time with Jim Hawk Truck Trailers, Westphal was instrumental in the launch of a national fleet program for Great Dane Trailers that expanded service and parts offerings for all his customers. 

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Danielle Orlando, director of marketing & communications: In this role, Orlando will be responsible for leading all marketing, communications and education programs for the organization. Orlando comes to HDA Truck Pride leveraging her 20-plus years of marketing experience in the automotive industry. Most recently, she worked as general manager, brand marketing for NGK Spark Plugs, where she led the brand strategy and marketing communications for the entire NGK product portfolio. Prior to NGK, Orlando was the global director of marketing, brand management for Trico Products, where she was responsible for strategy and execution of B2B and B2C marketing campaigns and affinity partnerships for all TRICO brands. Prior to joining the aftermarket, she managed owner loyalty and collateral programs for Audi of America Inc.  

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