Hayes Lemmerz Renames European Wheel Group - aftermarketNews

Hayes Lemmerz Renames European Wheel Group

Hayes Lemmerz International has changed the name of its European Wheel Group to the International Wheel Group. The company said the new name is intended to reflect the increased global awareness and presence of the group. The International Wheel Group has undergone extensive growth in areas outside of Europe, including South Africa, India, Brazil, Thailand, Mexico and Turkey, according to Fred Bentley, president of Hayes Lemmerz' International Wheel Group.

NORTHVILLE, MI — Hayes Lemmerz International has changed the name of its European Wheel Group to the International Wheel Group. The company said the new name is intended to reflect the increased global awareness and presence of the group.

The International Wheel Group has undergone extensive growth in areas outside of Europe, including South Africa, India, Brazil, Thailand, Mexico and Turkey, according to Fred Bentley, president of Hayes Lemmerz’ International Wheel Group.

“The change better aligns the name with our strategic direction,” said Bentley. “Investment is focused on low-cost manufacturing areas throughout the world, recently highlighted by our acquisitions in Turkey and Mexico. It also provides a clear message to our customers of our global capabilities as the number one wheel producer in the world.”

To learn more about Hayes Lemmerz, go to: www.hayes-lemmerz.com.

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