Hankook Tire Wins Two iF Design Awards 2021

Hankook Tire Wins Two iF Design Awards 2021

Hankook was recognized in two categories for its Design Innovation Project 2020.

Global leading tire company Hankook Tire has won in the Professional Concept and Communication categories at the renowned iF Design Awards 2021. Hankook was recognized in both categories for its Design Innovation Project 2020.

Design Innovation is Hankook’s R&D project, held every two years in collaboration with one of the world’s leading design universities. Through joint research, the project puts forward a vision for future driving and solutions that tackle today’s mobility challenges. For the Design Innovation 2020, Hankook collaborated with professors and students from the Department of Industrial Design at the University of Cincinnati.

Under the theme “Urban Reshaping,” the project visualized transformation of cities by reconfiguring mobility as part of living spaces rather than stand-alone. It exists in a future which adopts augmented automation infrastructure and cutting-edge technologies such as eco-friendly technology, autonomous driving and Artificial Intelligence (AI).

A modular platform, which Hankook proposed and named “Hankook Platform System (HPS)-Cell,” was recognized as the winner of the Professional Concept category. It applies “Hankook Innovative Performance (H.I.P),” which represents Hankook’s technological breakthroughs and emphasizes that the tire indeed sits at the center of mobility. In particular, it received high scores in the Form criterion, which evaluates aesthetics and execution, as well as in the Differentiation criterion, which evaluates individuality and intrinsic value.

The tire of HPS-Cell is an airless tire featuring unit-cell structure. It is a concept tire that uses sensor technology, variable wheels and optimized infrastructure to identify tire treads and road conditions in real time, respond to wear-out risks and change tread patterns according to road conditions.

In addition, the Design Innovation Film 2020, the concept film to bring the conceptual tire and HPS-Cell platform to life, won the award in the Communication category. The film illustrates how an urban population in the future may use this kind of mobility platform. It was highly scored in the Impact criterion, which evaluates sustainability and social contribution.

“It’s an honor to receive global recognition for our innovative design philosophy and capabilities,” said Jimmy Kwon, Vice President of Hankook Tire Brand Lab. “This recognition demonstrates our design leadership in the industry as well as our vision for future mobility. By incorporating new ideas with our cutting-edge technology, we are continuously exploring design concepts for the next generation and strengthening our premium brand asset.”

The iF Design Award is one of the most prestigious design awards in the world, alongside with the International Design Excellence Awards (IDEA) and the Red Dot Design Award. It is presented by the International Forum Design, a German marketing consulting firm. The contributions are evaluated across nine categories including Product, Packaging, Communication, Interior Architecture, Professional Concept, Service Design, Architecture, User Experience (UX) and User Interface (UI) on the basis of five criteria, which are Idea, Form, Function, Differentiation and Social Impact. This year, more than 9,500 contributions were submitted from 52 countries. 

You May Also Like

Litens Aftermarket North America Announces 26 New SKUs

The new product lineup covers over 9,000,000 vehicles in operation, according to Litens.

Litens-Aftermarket-North-America-Announces-26-New-SKUs

Litens Aftermarket N.A. announced it added 26 new SKUs to its product lineup, covering over 9,000,000 vehicles in operation. 

This new product lineup features: 

Two new pulleys covering almost 2,500,000 VIO, 

Seven new overrunning alternator decoupler pulleys covering over 1,600,000 VIO

14 belt tensioners covering over 5,500,000 VIO. 

Delphi Adds 180 Parts in First Half of 2024

The new products represent more than 153 million vehicles in operation across the United States and Canada.

PRT Releases 28 New Complete Struts in North America

The new products represent nearly 6 million vehicles in new coverage, PRT said.

PRT-Releases-28-New-Complete-Struts-in-North-America
Purolator Adds Filter Coverage for More Than 2 Million Vehicles

Seventy-three part numbers have been added to the company’s line of oil, air and cabin air filters.

Purolator Adds Filter Coverage For More Than 2 Million Vehicles
Andrew Grose Named Vice President of Grote Networks

With a background in engineering and strategy, Grose will lead the newly formed Grote Networks Business Division.

Andrew Grose Named Vice President of Grote Networks
Other Posts
KYB Celebrates 50 Years in North America

As it celebrates the past and looks to the future, KYB said it continues to grow, with a new product line scheduled for release in 2025.

KYB 50th
Lubrizol Announces New Oil Additive Solution

The company said the additive will enable oil marketers to meet the performance requirements of ILSAC GF-7.

Lubrizol Announces New Oil Additive Solution
Modine Releases Advanced Cabin Climate System

The new system expands Modine’s EVantage portfolio.

Modine-Releases-Advanced-Cabin-Climate-System
GSP Announces July New Products

The company has released 162 ADVANTEDGE Loaded Struts, 26 Wheel Hub Assemblies and 4 PrePressed Wheel Hub Assemblies.

GSP-Announces-July-New-Products