Hankook Tire and Major League Baseball (MLB) have announced a new multi-year sponsorship that names Hankook Tire as the Official Tire of MLB in the United States and Korea. The new partnership aims to showcase Hankook Tire across baseball’s media assets including MLB Network, digital platforms such as MLB.com and social media, and MLB ballparks during Jewel Events like the All-Star Game presented by MasterCard and Postseason.
Hankook Tire also is developing MLB-themed creative to run in its multimedia advertising, as well as a retail marketing campaign that would extend its MLB footprint beyond the ballparks and media. Through the partnership, Hankook Tire will utilize MLB marks in marketing activities, giveaways, consumer promotion and events. The company also will engage U.S. consumers through virtual advertisements behind home plate in national broadcasts during postseason games, including the League Championship Series and World Series presented by YouTube TV.
“Hankook Tire brings a real passion for baseball and a comprehensive vision to its marketing around our league, teams and players in the U.S. and beyond,” said Noah Garden, MLB executive vice president of commerce. “As MLB continues to grow our international activities and events, Hankook Tire demonstrates a new model for MLB partners to be able to achieve its goals of reaching millions of baseball fans not only in the U.S. but around the world.”
Hankook Tire joins Barbasol, Kingsford, Mitel, Netspend, Snapple and Supercuts as the seventh new MLB sponsor that has launched a new official partnership with MLB since January.
“Hankook Tire is proud to serve as the official tire of Major League Baseball,” said Hosung Suh, Hankook Tire America Corp. president. “As Hankook Tire rapidly grows its presence in the American market, we are honored to connect with America’s favorite tradition – the dynamic game of baseball.”
