NEU-ISENBURG, Germany – Looking to build on its successful business operations in 2014, Hankook Tire Europe announced a new executive appointment effective Jan. 1.

Gangseung Lee assumed the role as new vice president of marketing and sales at the company’s European headquarters. Lee previously served as managing director of the company’s subsidiary in the United Kingdom, the second biggest market for Hankook Tire in Europe. He was a driving force behind brand growth in the U.K. and played an instrumental role both in the continued increase in market share and improved service and supply. Lee also has been at the forefront of the development of the Hankook Masters Program in the U.K., which is designed to identify premium independent retail depots across the U.K. in prime locations to offer a consistent and highly distinctive brand experience. He succeeds Hee-Se Ahn, who will serve as the chief operating officer at Hankook Tire’s American Headquarters.