Hankook Tire America Corp. has announced that tire industry veteran Jim Sicking will now serve as the company’s senior director of PCLT sales. In his new role, Sicking assumes oversight of all replacement tire sales at the company.
Sicking has nearly three decades of sales experience in the automotive industry. He brought more than a decade of tire-industry experience to Hankook when the company hired him as corporate accounts director last May. Now, Hankook has placed all customer relationships under his leadership.
“As our presence in the American tire market grows, Jim provides the expertise necessary to manage our expanding customer portfolio,” said Hankook Tire America Corp. President Hosung Suh. “We are glad he has accepted this exciting challenge.”
“I appreciate this opportunity to help lead passenger and light truck sales at Hankook,” said Sicking. “The quality of our products is surpassed only by the loyalty of our customers, and we are committed to providing them with market-leading service.”
With the move, Hankook aims to deepen its relationships with customers by optimizing its market approach in line with the company’s sales strategies. The move is part of a broader market penetration strategy that includes the opening of the company’s first North American manufacturing plant in Tennessee, which took place last October.
At peak capacity, the company will produce 5.5 million tires per year at the plant – a supply that will help the company satisfy growing demand for its products.