MEMPHIS, TN — Detroit, Mich.-based H & H Wheel Service is the latest business to join the Parts Plus aftermarket program group.
According to Mike Lambert, president of Parts Plus, H & H Wheel Service joined the Parts Plus membership to further enhance its relationship with its installer customer base.
“H & H Wheel Service and Parts Plus share the same marketing philosophies, in particular our approach at the wholesale level,” said Lambert said. “I’m confident that the Parts Plus Car Care Center program will result in mutual success for H & H and our association.”
H & H’s decision to join Parts Plus reflects the warehouse distributor’s increased focus on selling marketing programs-not just parts-to its installer customers, says Richard Taylor, president of the company.
“The Car Care Center program enables us to provide installers with the tools necessary to grow their business,” Taylor said. “Through Parts Plus, we can enter the marketplace with a more professional marketing approach, strengthening our relationship with the installer.”
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