FARMINGTON HILLS, MI — Robert Green has been installed as 42nd president of the National Truck Equipment Association (NTEA).
Green is president (and co-founder) of his own firm Robert Green Truck Div., Inc. in Rock Hill, NY. The company which joined the NTEA in 1990 is a full-line truck upfitter that includes snow and ice control equipment, cranes, hydraulic systems, service bodies, dump bodies and more. In 1993 Robert Green Truck Division incorporated and became independent of the automobile dealerships in its own facility that was expanded and modernized in 1997.
Green was installed earlier this month during the NTEA’s President’s Breakfast and Annual Meeting at the Georgia World Congress Center in Atlanta, GA. As the new NTEA president, Green said his platform is focused on several key initiatives.
“As president, I want to continue to expand the existing agenda that includes the NTEA’s Member Verification Program (MVP); Sales Productivity, Earnings and Quality (SPEQ) Plan Manual; and Closing the Gap: A Customer Benchmarking Program,” he said.
The association introduced its Member Verification Program in May 2005 and has since qualified 220 members. Initially, MVP participants have been asked to verify to the association that they meet four of five business processes and certain government compliance criteria. Over time, the NTEA will increase program requirements to encourage even higher standards through set criteria that must be met by distributor and manufacturer members in order to continue to qualify for MVP status. Members must re-verify every three years, and newly qualifying MVPs are announced quarterly on NTEA.com.
Another key focus for Green is the SPEQ Plan Manual, a new NTEA resource that helps truck equipment firms effectively manage the scope of industry changes, and helps companies create continuous improvement programs.
“Needs and demands are constantly changing and so must the methods for meeting them,” said Green. “The SPEQ Plan Manual gives industry firms the tools to review and improve existing business processes and to determine areas requiring proactive improvement.”
In addition to these industry-specific programs, the NTEA will also begin promoting its newest initiative, “Closing the Gap: A Customer Benchmarking Program.” The association recently conducted a major study of why dealers and fleets do business with their truck equipment suppliers. It was the largest survey of its kind ever conducted in the industry with a total of 347 fleets and 176 dealers responding. Data from this research has been used to compile training materials, tools and resources that will enable business owners to better understand, measure, manage and improve customer service across their entire operation.
“’Closing the Gap’ is intended to help distributors and manufacturers develop strategies to move closer to their customers and truly understand their needs in order to deliver solutions and maximum value,” said Green.
While his primary focus will be to oversee current initiatives, Green will also promote having more NTEA members involved in the strategic planning process and direction of the organization. Currently, the NTEA has nearly 1,600 member companies.
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