Gray Tools Canada Inc. has announced the launch of a new division designed to serve the specific needs of the automotive and heavy truck aftermarket. Having served the industrial channel for more than 106 years, the company says it will now leverage its tool knowledge, operational and service expertise to this new channel, under its well-established brands, Gray and Dynamic.
Based in Brampton, Ontario, Gray Tools Canada Inc. is among the only industrial-quality manufacturers of hand tools in Canada and has been manufacturing high-quality hand tools since 1912. The company currently offers more than 6,000 industrial product solutions and operates three warehouses in Canada.
Newly appointed Vice President of Sales, Jody Fildey, who brings 30 years of experience serving the industry, will head the division.
Gary Nuttall, president of Gray Tools, commented, “Our expansion into the automotive and heavy truck aftermarket is a strategic fit, and part of our medium-term business plan. The addition of Jody to our executive team allows us to greatly advance our pursuit of this strategy. Adding a highly respected and knowledgeable executive will allow us to provide the unmatched level of service and support Gray Tools is known for to our new channel partners.”
“Bringing my experience to a 106-year old Canadian company like Gray Tools and trying to re-establish it within the channel is exactly the challenge I thrive upon. The iconic Gray brand together with operational excellences such as a manufacturing facility in Brampton and warehouse locations in Ontario, British Columbia and Alberta will be key differentiators in the hand tool space within the automotive and heavy truck aftermarkets,” said Fildey.
In addition to adding a VP of sales, Grant Brother Sales has been appointed as the national sales agency serving the automotive and heavy truck aftermarkets.
According to Grant Brothers President, Adam Crisp, “Partnering with Gray Tools across Canada to represent their Dynamic and Gray hand tool brands was an excellent strategic fit for us. These multiple price point brands together with the Gray Tool Co.’s focus on service and commitment to the Canadian market are exactly what we seek when evaluating opportunities.”