As part of a collaboration between The Goodyear Tire & Rubber Co. and Root Insurance Co., Goodyear will offer tire purchase and installation services to Root’s policyholders through Goodyear’s purchase platforms and installation network.
“Goodyear continues to test and innovate ways to make it easier for consumers to buy and install tires,” said Mike Dauberman, chief digital officer, Goodyear North America. “Root’s cutting-edge business model provides a great opportunity for Goodyear to get in front of a unique, rapidly growing customer base and connect more consumers with our aligned installer network of dealers.”
Root is a licensed insurance carrier powered by mobile and founded on the principle that car insurance rates should be based on how you drive, not who you are, according to the company. Root policyholders “tend to be early adopters of new online services and are familiar with mobile purchasing platforms, making them an ideal audience for Goodyear to gain new insights about changing consumer expectations,” the insurer noted.
“We are thrilled to collaborate with Goodyear to provide our customers with another benefit for using Root insurance,” said Kumi Walker, Root’s chief corporate development & strategy officer. “This program will further elevate the Root experience.”
The Root app uses smartphone technology, telematics and data science to measure driving behavior – such as braking, speed of turns, phone use while driving and mileage – and assesses more than 200 driving variables to calculate a final rate.