Goodguys Rod & Custom Association, a leading producer of hot rod & custom car events across the U.S. for more than 37 years, recently announced the addition of Jason Snyder as VP, sales & partnerships and Aaron Hahn as director, partnerships to the organization.
Snyder, a 25-year aftermarket automotive industry veteran, will assume responsibility for overseeing all facets and functions of the Goodguys sales department including event and media partnerships, print & digital media and vendor space sales beginning April 1. Prior to joining Goodguys, Snyder served most recently as the Midwest Territory sales director for R&R Marketing Consultants, Inc. Before joining R&R, he served as VP and partner at Power AutoMedia from 2011-2017 and previous to that, he held various roles for Edelbrock, LLC, including national sales manager and VP, marketing.
Hahn, an 18-year motorsports sponsorship and media sales professional, will be charged with directing and spearheading the day-to-day event and media partnership sales functions for the company, effective immediately. Before joining Goodguys, Hahn most recently headed up Fired Up Marketing, his own marketing consultation company with clients including Goodguys, Wheel Hub Magazine, Rodding USA and Chuckwalla Raceway. Prior to that, Hahn served as director of national sales for NHRA, senior account manager for Power Auto Media from 2013-2019 and digital director for ProMedia Events from 2002-2012.
“It’s not every day that you get the simultaneous opportunity to add two of our industry’s top sales professionals to your organization with the experience, respect and relationships that both Jason and Aaron both bring to the table. Goodguys immediately becomes a stronger company with their addition and we’re very excited about the direction our sales department is heading, the revamped culture and philosophy that we will strive to implement and our newly expanded ability to serve our industry even better as we continue to evolve as a company,” said Andrew Ebel, COO of Goodguys.
