GMB North America Inc. has added industry veteran Robert Crane to its team. Crane joins the company as sales director and will be based out of the OE and aftermarket parts manufacturer’s headquarters in Dayton, New Jersey.

“Since Robert has more than 30 years of experience in the automotive aftermarket sector and has been a team leader during most of his career, we’re confident he’ll guide our sales managers and salespeople toward meeting GMB’s goals,” said Sarah Porter, marketing manager at GMB.

Crane started out in his family’s jobber business and has most recently held sales management positions at B3C Fuel Solutions and CRP Industries. Crane said his mission is to ‘always work together as one unit and share in our accomplishments together as a team.’ Since GMB North America is rapidly growing and aiming to hit some ambitious business and customer service targets this year, the company says Crane’s plan perfectly aligns with the manufacturer’s plan.

“We are excited to bring Robert on board. His new role will continue driving our success and our customers’ success,” said Porter.