MEXICO CITY, Mexico – GMB North America Inc. says its time at this year’s PAACE Automechanika was a "tremendous success," following the introduction of its updated full line of fan clutches and social media launch in Mexico.
Along with a full product showcase, GMB created a complete visitor experience at its booth to promote visitor engagement. The company highlighted various features with a custom iPad application, including social media, 3-D product features, as well as its mobile catalog application.
"We wanted to do something different this year and really get our visitors involved. Instead of just having a product showcase, we wanted to engage our audience and give them a full experience through interactive digital content,” said Rodrigo Ajates, GMB’s marketing and sales manager. "Many visitors expressed having a positive experience at the booth and look forward to next year. GMB’s next trade show appearance will take place at AAPEX in November at the Sands Expo Center in Las Vegas."
