GM Celebrates Automotive Technicians on Skilled Trades Day

GM Celebrates Automotive Technicians on Skilled Trades Day

Bring Us Your Talent campaign features career stories from automotive technicians and students.

In recognition of National Skilled Trades Day, celebrated on the first Wednesday in May each year, General Motors Customer Care and Aftersales (CCA) is recognizing the vital role that the more than 40,000 skilled auto technicians across GM dealerships bring to the GM owner experience.

Through Bring Us Your Talent, GM’s marketing initiative to help GM dealers recruit and train new talent to fill the technician gap, unique career stories and journeys will be shared across several GM platforms including:

  • The Future of Automotive Talent: A video highlighting GM Automotive Service Educational Program (ASEP) students sharing their journeys with Dale Earnhardt Jr., who knows firsthand the importance of under-the-hood expertise.
  • What GM-Certified Automotive Technicians are Saying: Stories from automotive technicians at all levels on why they chose their career path, life on the job, advancement and more.

These stories, along with information on pursuing career opportunities as an automotive technician at a GM dealer through GM ASEP, are live on BringUsYourTalent.com. GM brand social channels will also be featuring content honoring the experts who help keep us on the road.

“With the progression of automotive technologies and the shift to electric vehicles, there is an ever-growing demand for skilled technician talent,” said John Roth, GM global vice president, customer care and aftersales. “Not just today, but every day, we appreciate our dealership technicians who bring us their skills and continue to advance their training to take care of our customers.”

Bring Us Your Talent launched in May 2021 to coincide with National Skilled Trades Day and targets potential talent with educational content on automotive technician career opportunities. The initiative also provides marketing and advertising assets to dealerships to help them drive technician recruitment and industry awareness in their markets.

These efforts have helped to attract and build a pipeline of talent — enrollment in the 51 ASEP schools across the U.S. is the highest it has been in 10 years.

You May Also Like

ASE Spring Testing is Underway

Those who register by June 30 will have 90 days to schedule an appointment to take their selected ASE tests. 

ASE Goodguys

The National Institute for Automotive Service Excellence (ASE) reminds service professionals that spring testing is underway. Those who register by June 30 will have 90 days to schedule an appointment to take their selected ASE tests. 

ASE offers three test-taking options. In-person testing is available for all tests and is held throughout the year on days, nights and weekends at more than 450 secured, proctored Prometric test centers. ASE said it also offers ProProctor remote testing as an online recertification solution for all ASE recertifications tests, and the ASE renewal app is available for recertification for those with unexpired automobile certifications (A1-A9). 

ASE Tool Kit Released for Auto Service Professionals Month

Free downloadable communications materials and creative assets are available to help industry organizations support ASPM.

ASE-Tool-Kit-Released-for-Auto-Service-Professionals-Month
AAPEX Web Series Set to Begin This Month

Join AAPEX every month from May until October for this free series.

AAPEX Web Series Set to Begin This Month
Schaeffler, ATSG Partner to Support Technical Education

Schaeffler will provide ATSG members with ongoing education and technical resources.

Schaeffler, ATSG Partner to Support Technical Education
ASE Supports SkillsUSA Mission to Develop Next Generation

ASE staff serves on technical committees and provides tests for the competitions and educational support from the ASE Education Foundation.

Other Posts
Bridgestone Recognized as Top Global Supplier by GM

Bridgestone received the top global supplier award at the 32nd-annual Supplier of the Year event.

Bridgestone Recognized as Top Global Supplier by GM
Advance Auto Parts, Worldpac Wrap Up STX 2024

Nearly 3,400 registrants attended STX, which was hosted in Nashville, April 24-28, at the Gaylord Opryland Resort & Convention Center.

STX Wrap Up
Schaeffler Recognized as a GM 2023 Top Global Supplier

This is the fourth time Schaeffler has been honored with this award.

Fix Network World Celebrates Apprenticeship Program Approval

The program is also celebrating the graduation of its first apprentice, Gabrial Duran.