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Global Automotive M&A: Why Brands are Vital for Success

Chris Bowers, CEO and agency principal, CMB Automotive Marketing, answers questions on this hot topic.

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GlobalAutoIndustry.com’s latest Audio Interview “Global Automotive M&A Ventures and Why Brands are Vital for Success” features Chris Bowers, CEO and agency principal of CMB Automotive Marketing, and a global automotive marketing and communications expert. CMB is a global agency with offices in the U.K. and Detroit, Michigan in the U.S. He recently presented keynotes on global branding to the OESA and AASA automotive industry trade associations.

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In this 12-minute audio interview, Bowers discusses these questions:

  • There’s no big secret that there has been, and continues to be, significant Merger and Acquisition activity in the global automotive industry. What is driving M&A ventures and why is this important from a brand perspective?
  • With all of the financial elements required to get right in a merger or acquisition, why do you feel that the brand is such an important factor and needs to take higher relevance for the deal?
  • Are there any impacts of branding from a global point of view?
  • What other impact can brands have on M&A ventures?
  • Do you have any recommendations on how to include branding as part of the M&A venture?

Click here to listen to the audio interview.

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