General Tire Goes 'All In' With ARCA

General Tire Goes ‘All In’ With ARCA

General Tire has partnered with eight tracks as part of its "all-in" involvement with the ARCA Racing Series presented by Menards.

General Tire - REV - LogoGeneral Tire has partnered with eight tracks as part of its “all-in” involvement with the ARCA Racing Series presented by Menards. In addition to its status as a presenting sponsor at this weekend’s season opener at Daytona – the Lucas Oil 200 Driven by General Tire – the tire manufacturer is partnering with Talladega Superspeedway, Pocono Raceway, DuQuoin State Fair and Kentucky Speedway to build an entitlement portfolio for the 2016 ARCA season.

General Tire says it will utilize a new display with this with race sponsorship and consumer activation. The April 29 race at Talladega will be known as the “General Tire 200.”

The first of two ARCA events at Pocono’s Tricky Triangle on June 3 will become the “General Tire #Anywhere Is Possible 200.”

When the series rolls into DuQuoin, Illinois, on Labor Day Weekend, the dirt race will be titled “General Tire Grabber 100.” The Grabber line of light truck tires is a focal point at the company’s tire plant located less than an hour north of the fairgrounds in Mt. Vernon, Illinois.

To cap off an exciting first year for the tire brand, the late September race weekend at the newly repaved Kentucky Speedway will be named the “General Tire Super Weekend at Kentucky Speedway,” which will host the ARCA Racing Series Crosley 150 on Sept. 23 and the NASCAR XFINITY Series VisitMyrtleBeach.com 300 on Sept. 24.

On top of the five race entitlements, General Tire will partner with Michigan International Speedway, Chicagoland Speedway, and Kansas Speedway to further build out the General Tire brand and offer additional events for their consumer activation.

“We are thrilled to partner with all of these great tracks in an effort to enhance the ARCA Race Series events and to bring more awareness to our tire brand in these key markets,” said Travis Roffler, General Tire’s director of marketing.

You May Also Like

Holley Announces Shift to Holley Performance Brands 

The change underscores the company’s goal to enhance its presence across the high-performance automotive aftermarket sector.

Holley Announces Shift to Holley Performance Brands 

Holley Inc. announced the strategic evolution of its operations branding from Holley Performance Products to Holley Performance Brands. The change underscores the company's goal to expand its influence and enhance its presence across the high-performance automotive aftermarket sector, according to Holley.

Evolving from its previous primary focus on classic muscle and truck, Holley Performance Brands has reshaped and expanded its approach to the market by categorizing its offerings into targeted vertical groupings – Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing.

Hitachi Astemo Partners with Team Penske on 2024 INDYCAR Program

The upcoming 2024 season marks the 13th year of partnership between Hitachi Astemo and Team Penske.

Federated Announces New Affiliate Member
Dayco, Kalitta Motorsports Announce Partnership

Dayco is the newest member of the Kalitta Motorsports family of corporate partners, and Kalitta Motorsports is the newest distributor of Dayco belts.

Dayco, Kalitta Motorsports Announce Partnership
Castrol Becomes Official Motor Oil of Barrett-Jackson

At its first event under this new partnership, Castrol will introduce its new branding to the U.S. market.

Castrol-Barret-Jackson
Firestone Airide Debuts Smartphone-Controlled Air Springs

Firestone’s new Air Command allows users to control air helper springs wirelessly from either a new physical remote or smartphone app.

Firestone-Air-Springs-Smart-phone

Other Posts

Dana Participating in Easter Jeep Safari

The event will take place in Moab, Utah, March 23-31.

Dana to Participate in Easter Jeep Safari 2024
ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

ZF Aftermarket Releases 80 New Parts
Schaeffler Highlights ESG Progress in 2023 Sustainability Report

Schaeffler is currently focusing on seven key ESG goals in the implementation of its sustainability strategy.

Schaeffler 2023 Sustainability Report
CMA, DoubleCoin to Showcase Long-Haul Steer Tires at MATS

Company reps will be on-site to answer questions, schedule meetings and coordinate a raffle of outdoor sporting equipment in booth #11140.

tire-distribution-outlook-tire-rack