FullSpeed Automotive Reveals New Store Model Concepts

FullSpeed Automotive Reveals New Store Model Concepts

Grease Monkey and SpeeDee Oil Change locations have been modernized with design and technology enhancements.

FullSpeed Automotive, one of the nation’s largest franchisors and operators of automotive aftermarket repair facilities and home to flagship brands Grease Monkey and SpeeDee Oil Change & Auto Service, is unveiling new store models that emphasize an enhanced customer experience while improving efficiency for franchisees who are driving nationwide expansion. FullSpeed says it continues to inch closer to its development goal of 1,000 units by the end of 2023. Beta tests of the new store models will begin this year and will roll out systemwide in 2023. 

The “Store of the Future” models were designed by renowned design firm Studio|H2G from Detroit, Michigan. These instantly identifiable façades help both brands stand out from the competition while featuring all new slogans: Done Fast. Done Right. (Grease Monkey) and Full Service. Total Trust. (SpeeDee). 

FullSpeed Automotive aims to bring its flagship brands to life via these new store models by ensuring that every touchpoint — digital and physical — creates a cohesive experience for customers. Key features of the new prototypes include new express lanes with a 15-minute stay-in-the-car model; clear and directional signage on the parking lot to bring ease to the consumer; all new comfortable lounge areas and patio seating with refreshments and entertainment for units that already provide additional services; plus, state-of-the-art technology and artificial intelligence that will educate, inform, and streamline the customer experience.  

“Our customers are looking for great service and high-quality care, and they want to feel comfortable and at ease when visiting our brands,” said Kevin Kormondy, CEO of FullSpeed Automotive. “Our new store designs offer all of that and more. We’re completely innovating the industry with an all-new look and feel while elevating the guest experience and providing fast but quality service. The design and guest experience communicate excellence, sophistication, and quality workmanship. We look forward to testing this year and rolling out systemwide at the start of 2023.” 

The new look is a departure from the typical design of many oil change facilities that are hard to differentiate, says FullSpeed. Square footage of the new models will vary depending on real estate as the model is extremely flexible to fit existing storefronts of varying sizes, but all new units coming out of the ground will consist of approximately 1200-1500 total square feet with three express bays. As land and construction costs continue to rise, the new models prove immensely valuable as they fit on smaller property sizes and are value engineered, drastically reducing costs. 

“While customer experience is at the forefront of every strategic decision, we anticipate the flexible, new store models to be a real source of attraction for eager and sophisticated franchisees who want to bring our brands to their region of choice across the U.S.,” said Ron Stilwell, chief development officer of FullSpeed Automotive. “When franchising, it’s critically important to ensure that the cost of [the] build works well with the economic model and provides a great ROI for years to come. We feel we’ve achieved that with these new prototypes, saving money and construction costs while maximizing operational efficiencies to drive franchisee profitability.”

FullSpeed Automotive is looking to bring on qualified and engaged individuals seeking single, multi-unit, and conversion opportunities. When franchisees invest with FullSpeed Automotive brands, they’re investing in an organization with a strong culture, solid systems, and proven business models backed with 70+ years of experience in providing quality car care in the industry. 

For more information on FullSpeed Automotive and the company’s flagship brands, visit greasemonkeyfranchise.com and speedeeoilfranchise.com or call 800-364-0352.

You May Also Like

Women at the Wheel: Ashley D’Avico-Joines

D’Avico-Joines is the owner of D’Avico’s Auto Repair in Wayne, PA.


During the month of June, aftermarketNews will be presenting the esteemed 2024 Class of AMN’s Women at the Wheel. From trailblazers who have helped create departments and even entire companies, to those who ensure their office runs like a well-oiled machine, this year’s group of 26 is full of authentic leaders, each with a story to tell.

Tint World Continues Expansion in Colorado

The company has added its fourth location in the state.

Sun Auto Tire & Service Acquiring Caliber Auto Care

The company is acquiring 33 Caliber Auto Care locations throughout the state of Texas.

Sun Auto Tire & Service Acquiring Caliber Auto Care
TEXA Announces CAR 76.6.0 Software Release

TEXA IDC5 CAR diagnostic software provides free streamlined access without login or authentication required to the Motor TruSpeed platform, according to TEXA.

Autel Approved for Nissan Central Gateway Access

By registering their shop and tablet at AutoAuth, Autel users can perform diagnostics and service tasks on security gateway-equipped Nissan vehicles.

Autel Approved for Nissan Central Gateway Access
Other Posts
Tint World Continues Georgia Expansion With 10th Location

Tint World Automotive Styling Centers announces the opening of a new location in Stone Mountain, Georgia.  

Tint World Continues Georgia Expansion With 10th Location
Rislone Introduces New Diesel DEF Treatment 

It keeps diesel exhaust fluid crystal-free and makes SCR and DEF emissions systems maintenance easy, Rislone said.

Tint World Expands With First Ohio Location

Tint World Columbus is owned and operated by Josh Vanlandingham.

Tint World and XPEL Announce Partnership

This collaboration will introduce the “Tint World powered by XPEL” range of co-branded products.

Tint World