Automotive maintenance chemicals brand Full Throttle Products recently announced it has signed MOTOR TREND TV host Cristy Lee as its brand ambassador to the nation’s instant oil change marketplace. Introducing the motorsports personality as an exciting new face of the brand, Full Throttle enlisted her to help promote Full Throttle’s products and training initiatives for quick lube operators and their professional installer-technicians.
“We are excited to welcome Cristy Lee to the ITW Professional Automotive Products family,” said Joe Farr, distributor channel sales manager for ITW Professional Automotive Products. “Her enthusiasm for motorsports, for cars and restoring their performance exemplifies all the attributes that our brand stands for today. She’s the ideal representative to our customers.”
In her new role, Lee will be instrumental in spreading the word on Full Throttle’s Tech U Training & Rewards programs for quick lube service technicians, which includes courses covering fuel systems, oil systems, transmissions, cooling systems, power steering systems and wiper blades. Techs can go online 24/7 using a PC or mobile device, making it an ideal destination for getting a quick lube operator’s crew up-to-speed on service and maintenance practices, said the company.
Added Lee, “I’m proud to be an ambassador for a company that helps techs become more confident in educating the consumer. Growing up, I got to know a lot about cars. But not everybody has that opportunity in the auto service industry. Now, they can use their training to properly recommend the best services to their customers.”