Jay Choi, owner of the Harrisburg Lube Center in Houston, Texas, has won the sixth-annual Full Throttle Tech U Training & Rewards contest. He was presented the $10,000 first prize check during a ceremony held at his shop on Houston’s east side.
The competition for quick lube professionals, created by ITW Professional Automotive Products in 2016, keeps growing with more participants each year. Service advisors and technicians who complete the Tech U training program – and become certified to help customers improve their automobile’s performance – are eligible for the contest. Choi learned about it through an industry publication and immediately saw the value it offered for both his customers and employees.
“ITW has excellent videos and training materials on their website. The new point of sale display is also an excellent tool to have. We refer to it as part of our customer presentation,” said Choi, whose family has been involved in the industry since 1999. He joined the automotive industry in the early 2000s and opened the Harrisburg Lube Center in 2008.
Choi and his six employees completed all six courses of the free Tech U Training and Rewards program. They gained valuable knowledge of fuel systems, oil systems, transmissions, cooling systems, power steering systems and wiper blades, information that Choi says is important to share with customers.
“I’ve given bonuses to each of my employees who complete the courses. Attitude means everything in running a business, and it pays to maintain a positive attitude with your customers and co-workers.”
The 2022 Tech-U Training & Rewards contest is now open. Shop owners and employees who sell a Full Throttle service can redeem points towards cash and compete for the grand prize of $10,000 or 40 secondary prizes. For more information visit https://www.fullthrottleproducts.com.
