Market Analysis for Exporting
Presented by Leif Holmvall, president of Export Pro Inc. Canada
GlobalBusinessProfessor.com’s latest On Demand Seminar, “Market Analysis for Export & Import,” features Leif Holmvall, president of Export Pro Inc. Canada. Holmvall focuses on market analysis in his presentation of a practical, hands-on guide to success in international business. He describes how to find and obtain the right information before entering a new market. In addition, he gives examples of different ways to research a market, including obtaining statistics and eliminating markets that are of no interest. He also describes the importance of interviews and why a visit to the foreign country is so important to find the right overseas partner.
Click here to view the On Demand Seminar:
Holmvall has more than 40 years of experience in international business in more than 100 countries. He has lived and worked in both Europe and North America and gained his experience as an executive of several Swedish companies covering a broad range of industries. Holmvall also served as Swedish Trade Commissioner to Canada. He has operated his own consulting businesses since 1982, assisting foreign companies with international business.