FRAM will be exhibiting its all-new packaging line at this year’s Automotive Aftermarket Products Expo (AAPEX) in booth No. 3038.

FRAM adds that the new design will include: 1) A QR code for helpful product information; 2) URL for friendly filter change reminders; and 3) Proof of 100% recyclable materials.

“AAPEX 2019 is the ideal event to showcase our more marketable, informative and eco-friendly packaging,” said Kevin O’Dowd, senior VP, Global Marketing at TRICO Group. “It is important to remain contemporary and competitive. This packaging is part of our continuous effort to drive demand for our customer partners.

Booth visitors will also have the opportunity to navigate through a a visually exciting interactive display that highlights key product features and benefits. In addition, several FRAM experts will be at the booth to discuss the company’s full line of filters throughout the entire event.