Ford Trials Tech To Help Foresee Traffic Incidents

Ford Tests Out Tech In UK To Foresee Traffic Incidents

The digital road safety tool could predict incident hotspots, using data from connected vehicles and roadside sensors.

A consortium led by Ford is developing an innovative predictive road safety tool which, using data from connected vehicles and intelligent roadside sensors, could help to make travel in towns and cities safer and easier.

The Data-Driven Road Safety Tool will analyze information from connected vehicles, smart roadside sensors and local-authority data to predict the likely locations and possible root causes of potential road safety hotspots. The insights will enable cities to take pre-emptive action to address roads and junctions that pose the highest risks to road users.

“Soon every new vehicle will be a connected vehicle, and we see this as an opportunity to reduce road traffic incidents and save lives in a significant way,” said Jon Scott, project lead, City Insights, Ford Mobility, Europe. “By collaborating with leading innovators, experts and academics – and with the backing of Innovate U.K.– we truly believe we can help improve mobility for millions around the world.”

Ford Mobility is working alongside partners including Oxfordshire County Council, AI sensor specialists Vivacity Labs, and leading academics from Loughborough University’s Transport Safety Research Centre, with support from Transport for London. The aim is to develop the tool into a solution that could benefit cities and road users around the world. The initiative has now received financial backing from the Innovate UK, the government-backed innovation fund.

Data-Driven Road Safety

Ford has conducted extensive research into the opportunity for connected vehicles and predictive analytics to help improve road safety, Now, up to 700 passenger and commercial vehicles will be voluntarily connected across Oxfordshire and London as part of the 18-month project starting this summer.

Detailed telematics data from the fleet of vehicles – such as brake or accelerator pedal usage and steering wheel angle – will be analyzed alongside information from up to 25 additional smart sensors to be provided in Oxfordshire by Vivacity Labs a specialist in traffic capture and classification, bringing the total number in use up to 100.

Experts from the Transport Safety Research Centre at Loughborough University, led by Ruth Welsh, senior lecturer, Traffic Safety and Ford’s Global Data Insight and Analytics team will analyze driver and vehicle data, while Oxfordshire County Council will focus on how local authority-provided data sources combined with the predictive tool can improve road safety for all users.

“Oxfordshire County Council is committed to enabling innovative applications for connected vehicle technology that will benefit our communities,” said Llewelyn Morgan, head of innovation, Oxfordshire County Council. “By connecting vehicle data with smart infrastructure, we hope this project will help improve safety for all road users.”

The insights and analysis will be used to further prove and develop the digital road safety algorithm and tool into a scalable, commercial product to benefit cities and citizens around the world. The consortium also will seek to uncover further real-world applications for predictive road safety-related insights.

“Loughborough has a unique capability in Transport Safety research, built up over almost 40 years, and we are proud to be part of a transformational project to position the UK as a global leader in connected vehicle safety,” said Prof Steve Rothberg, pro vice-chancellor for research), Loughborough University.

Connected Vehicle Trials

The project follows two successful trials in London in which analysts and data scientists from Ford Mobility sampled more than 1 million miles of driving by connected vehicles to identify, analyze and provide detailed safety mitigation guidance to local authorities on various hidden dangers on city streets. Recommendations for improvements included the introduction of red-light cameras to deter signal jumping, cutting back vegetation to ensure road signage was clearly visible, double-height signage and signals, resurfacing carriageways and raising service covers.

Ford Mobility also is working with authorities in Cologne, Germany, and Valencia, Spain, to identify further ways in which analysis of information connected vehicles and infrastructure can benefit urban mobility.

Vehicle owners in Oxfordshire and London who wish to find out more about participating in the road safety trial can contact the project team at https://takepartinresearch.co.uk/jobs/future-driving-solutions.

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