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Ford Tops Ranking Of Best Global Green Brands

No. 1 ranking comes after Ford came in second on the list last year and 15th in 2012.

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NEW YORK – Ford Motor Co. was recognized this week for its commitment to sustainability, ranking No. 1 on Interbrand’s 2014 list of the 50 Best Global Green Brands. The automaker beat out last year’s winner – Toyota – along with corporate heavyweights Johnson & Johnson, Coca-Cola and Microsoft.
 
Ford claimed the top spot for its forward-thinking approach to environmentally responsible and sustainable manufacturing, greater transparency about its business operations and for disclosure of information, particularly in the area of manufacturing. Ford’s focus on water, highlighted in the company’s recently released 15th annual Sustainability Report, as well as its waste-reduction and green building efforts, contributed to the company’s rise to the top.
 
When identifying the top 50 Best Global Green Brands each year, Interbrand starts with the 100 brands that make up its annual Best Global Brands report. Brands that appear on this annual ranking have a global presence and a demonstrated record of delivering value to their stakeholders. Interbrand then conducts extensive consumer research to capture public perception of the brands’ sustainable or green practices and compares that to environmental or sustainability performance data collected and analyzed by Deloitte Consulting LLP.
 
To view the full list of the 50 Best Global Green Brands for 2014, click here.

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