SAN DIEGO, Calif. Fix Auto USA has announced the addition of Fix Auto Lacey and Fix Auto El Cajon to its franchise network, expanding the company’s footprint on the West Coast.
With the onboarding of Fix Auto Lacey, formerly Lacey Auto Body, the Washington State franchise group now has nine locations, with the Northwest franchise group totaling 16 locations across Oregon and Washington.
Tracey Swanson, who owns Fix Auto Lacey, said he weighed his options before electing to join Fix Auto, but ultimately found the organization to be the best fit for his needs. “It was clear that if I wanted to continue to compete as an owner-operator, I needed to join an organization that could support my efforts and long-term goals,” he commented. “Fix Auto delivers and also allows me to align with other great operators dedicated to their businesses.”
Fix Auto El Cajon, located in San Diego’s East County, is the second location owned and operated by Laird Mooney, who also owns Fix Auto Miramar. The company says this new franchise will provide Fix Auto greater visibility in the San Diego metropolitan market, which now has 10 Fix Auto locations.
“Franchising with Fix Auto helped our first shop succeed, which made it easy to decide to franchise again,” Mooney explained. “In our market, the brand has become very recognizable, so vehicle owners are more likely to think about us when they get into a collision.”
“While our 2014 strategy includes expansion to new markets, growing our existing markets remains a key focus because it allows us to be meaningful in the markets we serve,” said Fix Auto President and COO Paul Gange. “By strategically adding locations, we’re able to provide efficiency to the insurance carriers, convenience to vehicle owners and brand recognition in the marketplace.”
Fix Auto Vice President of Market Development and Marketing Armin Price added, “We welcome Fix Auto Lacey and Fix Auto El Cajon and look forward to supporting both franchises’ goals of high-level performance, quality and customer service.”