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5 Minutes With

Five Minutes With Sandy Norris, Director Of Marketing, Beck/Arnley

Every so often, our editorial staff selects one aftermarket industry professional to get to know a little better. Participants are asked to respond to a series of questions that can be answered in about the same amount of time you might spend chatting at the office coffee pot or waiting for an elevator. This week, we hear from Sandy Norris, director of marketing for Beck/Arnley. Read on to find out why she considers herself an aftermarket “lifer.”

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Amy Antenora has served as editor of aftermarketNews since 2002 and has worked in the field of journalism for two decades. A graduate of Kent State University, Amy also earned her AAP designation from Northwood University's University of the Aftermarket in 2009.

Every so often, our editorial staff selects one aftermarket industry professional to get to know a little better. Participants are asked to respond to a series of questions that can be answered in about the same amount of time you might spend chatting at the office coffee pot or waiting for an elevator. This week, we hear from Sandy Norris, director of marketing for Beck/Arnley. Read on to find out why she considers herself an aftermarket “lifer.”

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What was your first job in the industry?

My first job in the aftermarket was here at Beck/Arnley. I started in the catalog department and have made my way to marketing. I’ve made my career here, so I guess you’d call me a “lifer.”


 

What do you like best about your current position?

I really enjoy the diversity of activities in this marketing role. From trade shows and customer meetings to creative development and social media, there is such a variety of interesting projects to work on. I particularly like working on product introductions, like our new line of OE fluids, where we started with just a concept and took it all the way to market. It’s been a very exciting journey.

 


 

Did you initially intend to pursue a career in the aftermarket? If not, what drew you to the industry and what keeps you here?

I was actually planning to become a computer programmer, but as you can see, that didn’t happen. I was fortunate enough to get an opportunity to join Beck/Arnley and, as time goes on, I realize that marketing is a really good fit for me.


 

What do you do when not at work?

I know everybody says they read, travel and spend time with their family, but those are ways I really enjoy spending my free time. I also like to volunteer at our local animal shelter and enjoy working out and weight training.

 


 

  What one word best sums up your personality?

Upbeat

 


 

What was your first car?

MG Midget


 

What are you currently reading?

“The Pillars of the Earth” by Ken Follet. A friend recommended it since I love to read historical fiction.


Who is on your dream dinner party guest list?

I think it would be interesting to choose dinner companions that reflect different aspects of my life. Jesus Christ, Michael McDonald, Cesar Millan, Eleanor Roosevelt and John Wooden would make for a very interesting dinner party for me.

 


If you would like to participate in “Five Minutes With” or know someone who would be a great candidate, contact AMN Editor Amy Antenora by clicking here.

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