Filtration Hits The Road As FRAM Debuts Mobile Education Unit - aftermarketNews

Filtration Hits The Road As FRAM Debuts Mobile Education Unit

FRAM launches summer-long tour with new mobile unit designed to engage, educate and train consumers about filtration.

LAKE FOREST, Ill. — FRAM Filtration today announced the schedule of events for a 2013 cross-country tour that will feature a new mobile education unit equipped with interactive displays around oil and air filtration and FRAM’s products. The traveling unit, developed by FRAM and Prestone, will visit popular automotive enthusiast events, training centers and retail locations across the country.
 
“Our goal is to cultivate meaningful relationships with those who invest time and consideration into the maintenance and performance of vehicles,” said Josh Gordon, marketing director for FRAM Filtration. “We anticipate using the FRAM mobile unit as a tool to bring filtration education and information about FRAM’s quality products to our retail customers, commercial garages and shop owners, technicians and car enthusiasts everywhere.”
 
The FRAM mobile education unit includes a sprinter van equipped with video screens for easily accessible on-site trainings and a 24-foot branded trailer that houses FRAM’s product and filtration displays. FRAM’s air filter display uses a hands-on model to illustrate how an air filter helps eliminate dirt and dust particles from a vehicle’s air flow, and the FRAM oil filter display uses fiber optics to trace the path of oil through an engine and filter. Each display also features examples of FRAM’s oil and air filter products.
 
The FRAM mobile education unit will travel to retail locations across the country for customer events. FRAM will also bring the mobile education unit to popular automotive events throughout the summer including the Car Craft Summer Nationals, Woodward Dream Cruise, NOPI Nationals and O’Reilly Street Machine Nationals.
 
“We want to bring filtration discussion to the frontlines,” said Gordon.
 
2013 appearances include the following:
•June 14 – Walmart Event, Store 2310 – Knoxville, Tenn.
•June 15 – Walmart Event, Store 2065 – Knoxville, Tenn.
•June 16 – Walmart Event, Store 1319 – Knoxville, Tenn.
•June 21 – Walmart Event, Store 571 – Georgetown, Ky.
•June 22 – Walmart Event, Store 1210 – Nicholasville, Ky.
•June 23 – Walmart Event, Store 2060 – Lexington, Ky.
•July 19-22 – Car Craft Summer Nationals – Minneapolis, Minn.
•Aug. 17 – Woodward Dream Cruise – Detroit, Mich.
•Sept. 21-22 – NOPI Nationals – Atlanta, Ga.
•Sept. 28-29 – O’Reilly Auto Parts Street Machine Nationals – Springfield, Mo.
 
For regular updates on FRAM mobile education unit summer tour appearances, fans should visit FRAM on Facebook at facebook.com/framfiltration or follow FRAM on Twitter at @FRAM_Filters.

You May Also Like

MEMA Aftermarket Suppliers Previews Aftermarket Technology Conference

Returning this year will be the second-annual MEMA Aftermarket Startup Challenge where startups will pitch their technologies to a panel of venture capital experts as well as conference attendees who can then vote for their favorite startup pitch in real-time.

MEMA Aftermarket Suppliers Previews Aftermarket Technology Conference

MEMA Aftermarket Suppliers announced the 2024 Aftermarket Technology Conference will take place October 13-15, 2024, in Clearwater Beach, Fla. This is the "premier technology event in the North American aftermarket, providing a pivotal platform for showcasing the most critical and emerging technologies influencing the industry," according to MEMA Aftermarket Suppliers.

MEMA Aftermarket Suppliers’ BMC to Host Summer Meeting

The Brake Manufacturers Council meeting will be held on May 31, in Naples, Florida.

MEMA Aftermarket Suppliers’ BMC to Host Summer Meeting
Advance Auto Parts, Worldpac Wrap Up STX 2024

Nearly 3,400 registrants attended STX, which was hosted in Nashville, April 24-28, at the Gaylord Opryland Resort & Convention Center.

STX Wrap Up
TBC Corp. Hosted ‘Take Your Child to Work Day’

Children of TBC employees learned about tires, and even ate lunch with the company’s new CEO, Don Byrd.

Automotive Communications Council Unveils Annual Conference Agenda

The conference theme of the “Backstage Pass” is more than just a theme; it is a promise to provide attendees with an exclusive look into the innovative strategies, cutting-edge technologies and creative ideas shaping the future of automotive communications.

Automotive Communications Council

Other Posts

Registration Open for MEMA Aftermarket Technology Conference

The event will take place October 13-15, in Clearwater Beach, Florida.

MEMA Aftermarket Suppliers Previews Aftermarket Technology Conference
2024 SEMA Show Registration Now Open

Representatives from more than 2,000 companies prepare to select their exhibit space during Priority Space Selection, April 29-May 15.

Registration for AAPEX 2024 Now Open

AAPEX is the only event that combines live, interactive demos and training; expert-led business education; and in-person connection with the global automotive aftermarket community.

Keynote speaker announced for AAPEX 2024
What to Expect at AAPEX 2024

The 2024 AAPEX Show will take place November 5-7 in Las Vegas.

AAPEX