AUBURN HILLS, Mich. – FEV Inc., the U.S. division of FEV GmbH (FEV Group), has changed its name to FEV North America Inc., effective immediately. Prof. Stefan Pischinger, president and CEO of FEV Group, made the announcement.
Pischinger said the name change aligns FEV’s North American operations with the global FEV organization, providing uniform branding and organizational structure in all of the company’s subsidiaries across the globe. The FEV Group, headquartered in Aachen, Germany, has operations in major regions throughout the world, with operations named according to respective countries in which they are located.
"The name change is a reflection of our global reach," said Prof. Pischinger. "Since our customers operate globally, it makes sense from a branding perspective that they recognize FEV as a global entity, so they know that when working with FEV anywhere, they are working with FEV everywhere."
By realigning its internal business unit structure to parallel the global organization, FEV North America will gain efficiency and synergies with the other members of the FEV Group, Pischinger noted.
"Creating a uniform operational structure creates efficiencies both internally and externally that will ultimately benefit our customers," said Pischinger.
